About Gladys
I’m a Singapore-based marketing and communications professional who enjoys turning complex business ideas into clear messages and practical campaigns.
I have worked across B2B technology, financial services, healthcare and the public sector, serving global markets with a strong focus on Asia Pacific. My work has covered go-to-market planning, product positioning, content, digital campaigns, PR, events, customer engagement and measurement.
At Magellan X and SOL-X, I led regional marketing programmes and worked with Sales and Product teams to connect business priorities with customer needs. At Cooler Insights, I develop digital marketing strategies and content for B2B clients, including organisations working in technology and innovation. Earlier roles gave me experience with start-ups, enterprise teams and public-facing programmes.
I like work that calls for both strategic thinking and practical delivery: shaping a message, bringing the right people together, getting a campaign live and learning from the results. Recent work and study have deepened my interest in how AI can support marketing teams without losing clarity, judgement or trust.
Beyond work, I volunteer as a breast cancer survivor speaker through the Breast Cancer Foundation. Sharing lived experience has strengthened my belief that the best communication starts with listening.
